Katya andresen foreword of the nonprofit marketing guide. A stepbystep guide for managers, consultants, and boards. Katya andresen is the author of robin hood marketing 3. Author of a book by the same name, blogger kivi leroux miller offers. Katya is the author of robin hood marketing, a book about stealing corporate savvy to sell just causes. How to convince people to take action for your cause. The robin hood rules steal from the winning formulas forselling socks, cigarettes, and even mattresses, with good advicefor. Robin hood marketing by katya andresen teaches you how to steal corporate savvy to sell just causes. Its chock full of case studies and is organized with a simple and effective metaphor shooting an arrow. You wont find wildeyed, speculative theories in this book. Stealing corporate savvy to sell just causes by katya andresen katya andresens robin hood marketing is an engaging, wellwritten introduction to social marketing concepts for nonprofits though she does not often use the term social marketing. Stealing corporate savvy to sell just causes, with contributions from our partners at givezooks. At the tip of robin hood s arrow is the action that you, the marketer, want to instigate.
Casey hibbard is an expert in successstory marketing and her terrific book stories that sell will help you reach people in the best way possible. Katya andresen, network for good and author of robin hood marketing. If you havent heard of her book, it is robin hood marketing. She is also an adjunct professor of communications at american universitys key certificate program and serves on. Caseys book is an excellent planning and execution tool for such a program. This is not a howto book, but it should be the first step for nonprofits who want to understand how to apply marketing concepts to their work.
Katya andresen robin hood marketing stealing corporate. The fundraisers guide to irresistible communications future. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer this is used solely as a reading device such as nuvomedias rocket ebook. The book includes a lot of statistics and case studies that make everyone to reflect on their own business. A classic by robert bray, its an activistfriendly and extremely useful media guidebook full of media tips, tactics, strategies, and realworld examples, based on the spin projects work with. Robin hood marketing is very straightforward and its author, katya andresen. Katya andresen, a veteran marketer and nonprofit professional. Kaners bookwhich i first commended to readers six years ago is still a mustread. This ebook was written by katya andresen coo of network for good, blogger at and author of robin hood marketing. Indeed, her examples of the marketing tactics of forprofit.
Katya andresen is chief strategy officer for network for good, as well as a speaker, author, and blogger on nonprofit marketing, social media, and fundraising. Stealing corporate savvy to sell just causes by katya andresen katya andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten a mustread for all nonprofits. Learn successstory marketing best practices from author casey hibbard. A search query can be a title of the book, a name of the author, isbn or anything else. Robin hood marketing by katya andresen book resume. Fundraising success magazine named her fundraising professional of the. Andresen was a foreign correspondent for reuters news and television in asia and for associated press and major u. She is also a coauthor of a chapter in the book, people to people fundraising social networking and web 2.
Stealing corporate savvy to sell just causes, call this branding decision a stroke of genius and credit it for the firms dominant position in its niche market. How robin hood came to live in the green wood 1 ii. Andresen, until recently the chief operating officer and chief strategy officer of network for good, has been a journalist, a marketer, and a nonprofit executive. Bookmarkingsocial networking pamela\s grantwriting blog. An excellent crash course in customer serviceread it to become a quick study at delighting those you serve. At the tip of robin hoods arrow is the action that you, the marketer, want to instigate. Katya andresens new book robin hood marketing stealing corporate savvy to sell just causes is a great book about the basics of marketing. Bush and karl rove having a friendly competition to read as many books as they could in a given year, i have decided that to read as many books as i can in a year is my new years resolution for 2009. Stealing corporate savvy for just causes and is a contributor to several books on social causes, marketing and social media. Click download or read online button to robin hood marketing book pdf for free now. He also illustrated historical and adventure stories for periodicals such as harper.
Previously, katya worked as a foreign correspondent for reuters news and television in asia, and for the associated press and major us newspapers in africa. Katya andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. Download guerrilla marketing for nonprofits pdf books. Katya andresen, a veteran marketer and nonprofit professional, demystifies winning. Katya andresen is chief strategy officer for network for good, as well as a speaker, author, and blogger. Presented as a workbook with plenty of graphics, charts, and bullet points, this guide serves a far wider audience than facilitators alone. The marketers customerstory toolbox pdf companion to stories that sell with resources to help marketers.
Book reading challenge inspired by the story of pres. This publication demystifies winning marketing campaigns by simplifying them to ten essential rules. Stealing corporate savvy to sell just causes, katya was featured in the e book, nine minds of marketing. Katya andresen, a veteran marketer and nonprofit professional,demystifies winning marketing campaigns by reducing them to tenessential rules and provides entertaining examples and simple stepsfor applying the rules ethically and effectively to good causes ofall kinds. Strategic marketing management books, marketing ebooks. I read the majority of this book while traveling to san diego to help staff team in training over this past weekend. Andresen is the chief operating officer and chief strategy officer of the philanthropic technology platform network for good, as well as a speaker, author and blogger. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. The nonprofit marketing guide by kivi leroux miller book resume. The blogger goes on to say how great this book is for marketing ministries.
She has trained thousands of causes in effective marketing and media relations. The robin hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good. He wrote an original work, otto of the silver hand, in 1888. The merry adventures of robin hood remains in print to this day, and his other books, frequently with medieval european settings, include a fourvolume set on king arthur that cemented his reputation. Smiles easytouse format and wellrounded content makes it this book a informative source for those wanting to brush up on their social skills, a nice companion to an existing training program or a simple strategy for a small company to follow, or a foundation on which to build a customer service program. The first is the work by holt in his book robin hood followed by hiltons article the origins of robin hood. The author pairs down 10 essential traits of the best marketing programs, and illustrates with example the successful strategies used to sell socks, cigarettes, and mattresses. The robin hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice. Katya andresen author, robin hood marketing and coo, network for good casey has compiled an impressively comprehensive, stepbystep approach to developing a professional successstory program. She sent it to me a while ago but ive only been able to read it in 510 minute chunks as i could fit it in and finally finished it when i had jury duty this week. Sell more with amazing customer service totally changed the waitresses attitude and that now they did not have to fire any of them. Stealing corporate savvy to sell just causes and is also an author featured in people. Robin hood marketingstealing corporate savvy to sell just causes katya andresen 2006 9780787981488 search marketing strategiesa marketers guide to objectivedriven success from search engines james colborn 2006 9780750666183.
And she is also a blogger about nonprofit marketing, online outreach, and the basics of social media. Nonprofit communications resource guide rose foundation. Katya andresen, author, robin hood marketing we have started an evidence book full of positive customer feedback. Lots of useful case studies, examples and recommendations. Robin hood marketing by katya andresen teaches you how to steal corporate savvy to. Beginning of a dialog window, including tabbed navigation to register an account or sign in to an existing account. Guerrilla marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. The robin hood rules steal from the winning formulas forselling socks, cigarettes, and even mattresses, with good advicefor appealing to your audiences values, not your own. Go to a leading department store today, and you can see why. Ever noticed how inefficient nonprofit copies can be compared to those of big businesses.
Proudly presented by franklin forum 20 12 highlights ask an expert. The blog based on the best selling book tips and tricks abound here. Robin hood marketing teaches us about effective nonprofit marketing campaigns through example. His guerrilla concepts have influenced marketing so much, and his books appear in 62 languages and are required reading in mba programs worldwide. The writers customerstory toolbox pdf companion to stories that sell with. She is the author of the book, robin hood marketing. The nonprofit marketing guide high impact low cost ways to. At this point, i would like to introduce todays speaker, katya andresen, the vice president of marketing here at network for good. A curriculum for home and community based service providers resource list community engagement books andresen, katya. Katya andresen blogs on robin hood marketingthe concept of stealing corporate savvy to sell just causes. All investments involve risks, including the possible loss of capital. A nonprofits realworld survival guide and nittygritty howto handbook this downtoearth book shows how to hack through the bewildering jungle of marketing options and mileslong todo lists to clear a marketing path thats right for your organization, no matter how. The works of two historians will be explored in this piece of work, and their individual thoughts and analysis of the robin hood legend. Katya andresen is coo of network for good, author of robin hood.